I’m Rachel Weingarten. I fix marketing that doesn’t work. vineyard.agency is the culmination of decades of brand strategy consulting, content strategy, journalism, event production, brand translation, and the ins and outs of marketing gleaned from the playing field, not the classroom (though I teach on the grad and undergrad level at NYU, FIT, and Parsons when they ask nicely).

You might know me from my bylines in InStyle, People, CNN, or my three books. Or maybe I’m familiar as a talking head on radio and TV, including Today, NPR, CBC, and GMA, discussing trends and marketing that works or fails. I’m also extremely quotable, often found poking holes in or translating hype everywhere from AP and WSJ to Glamour and Teen Vogue. It’s entirely possible that you recognize me from my show on CNN Money, Enterprising Women. Or maybe not. That didn’t last all that long. For 30+ years, I’ve helped companies from Dentsu to LVMH figure out what to say and how to say it.

Here’s what I actually do for brands and agencies (I’m fine being your white label secret weapon):

  • Frustrated that your campaign doesn’t speak your targeted audience’s language? I’ll tell you why and how to fix it
  • Are you an international brand confused about connecting with American consumers? I translate your brand ideals, products, and outlook to gently recreate your brand for a U.S. audience.
  • Are you stymied by Gen X marketing? Everyone is. Except for me. That’s literally my specialty
  • Are you relying on AI and can’t even tell that your copy sounds like a robot wrote it? I’ll make it human.
  • Is your marketing and messaging stale? I’ll refresh it.

I work two ways:

  • One-time fix – You have a problem, I solve it fast. A call. A zoom. A week. A top/bottom refresh before your meeting or client update.
  • Monthly retainer – Ongoing strategic help when you need it. Check out PR on Tap for some ideas on how I can help with your communications needs.

Actually, I’ll work in the way that best suits you, your client, your goals, and your brand. Let’s figure it out together. But this ↑ is a good start.

Recent and legacy clients: Dentsu, LVMH, Coty, Allergan, Bing, Dansko, Nuance, a company that rhymes with Moogle, and a whole bunch who get cranky about NDAs plus startups and nonprofits who want to do things right.

I can’t promise to make you famous (though I can help!), but I can and will make your marketing actually work for you.

Ready to fix what’s broken or add some jazz hands to your brand marketing? 

 📞 646.434.8196
✉️ [email protected]